You Have to Avoid These Common Adwords Mistakes

Direct marketers can’t afford to ignore the use of Google Adwords as a tool for their home business. Basically, it enables you to instantly attract traffic to your site using a select number of keywords. Don’t minimize the caliber of patronage provided by utilizing the proper keywords. Adwords provides techniques guaranteeing you customers who are the most interested in your services will surf their way onto your site.

You can further boost your sales conversions if you use Adwords’ targeting features to focus on a country, a particular state or even a city. But if you try and work your hand on campaigns without prior knowledge and any practical experience, you sure can make some big mistakes. During this article, you’ll learn the three most common mistakes made that can severely impact your Adwords campaign in a negative way.

1) Estimating Your Daily Expense Too High

Google Adwords can take off in a hurry and if you’re not using this marketing tool carefully it can get rally expensive and end up costing you money rather than producing a windfall. It’s really easy to blow your whole advertising budget in a day or in just a few hours if you get a high number of clicks that don’t convert to sales. However, decreasing your daily budget will allow you to spend a small amount per day which in turn will allow you to extend your campaign and collect data. Using this data you’ll be able to further increase your knowledge about your campaign and its performance. The information provided will enable you to make the proper decisions which in turn will optimize and further monetize your campaign. It’s absolutely necessary to fine tune your budget so you’re not being too cheap or throwing good money after bad.

2. You didn’t track the keywords you used.

It makes sense that you would want to big more money to get the top position for your keywords, because that would make you number one. But the reality is that things work a little differently in the Google realm. When searching a topic, almost everybody clicks on the top result, whether it is what they are seeking or not. That means there’s a very good chance your visitor is not an interested buyer. Since you’re paying for your ad on a per click basis, you are losing money on every hit that doesn’t convert to a sale. Your goal should be to the third or fourth position. This is a position that is most likely to only be visited by serious visitors who know what they want. Because of this reality, a lower position means that you will have fewer clicks, but the ones you get will be more productive. Be smart when you’re bidding for keyword position. Time spent carefully planning your placement strategy will maximize profits while reducing your CPC expenditures.

3) Missing Out on Having a Landing Page

This is yet another mistake made commonly by beginners, they get carried away with Adwords without studying the consequences. They look at the numbers in their market, see the potential and calculate that they will be able to get 10,000 visitors in a month and make lots of money. However, the problem that comes up with this is that they don’t think about the conversion. The traffic has to convert. It is better to select a lower, less expensive traffic generating option as you get the hang of Adwords and tweak your campaign, and then grow into the traffic generating mode that best compliments your conversions. If you want to achieve maximum profits with Adwords, you will remember and avoid these three revenue eating blunders.

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