Wednesday, March 3, 2010

How to Avoid Making Some Simple Mistakes When You Market with Twitter

In the last several years, Twitter has strengthened considerably as a social forum, and it is still growing at a faster pace. Creating a unique brand, building up a database of prospects, and making money from it are all possible with the powerful Twitter concept, and online marketeers have learned this now. As with anything though, there are some serious mistakes that must be avoided while you are striving to build your success online.

There are several common mistakes made by marketers in their attempts to advance their products in Twitter. Easy to sidestep, these common missteps are not so complex. If you are thinking about using Twitter as a marketing tool, the following suggestions will help you avoid these costly errors and drive profits for your business. Everyone makes errors, yet it is more important what and how we learn from these mistakes that matters. The nice part is that you can learn from somebody else's mistakes, rather than making them yourself, which is why I am warning you about them now.

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It's good to know that Twitter has one of the quickest growing communities of the many different social networking sites available, and it offers an intelligent means to reach a lot of people in a short amount of time. What this means for you is that if you have any plan about spamming some profits with Twitter, the community will quickly grab you up and show you out the door! You can spread your message in a powerful way when you Tweet. If you're not aware when you're doing it wrong, you'll end up sending out an incorrect message. Twitter is a social network, and the people who participate view it as such and do not want to be spammed with promotional advertising through such a medium. So it's your job to keep your audience and your followers in mind and post tweets that they'll look forward to and can expect to learn something from the information.

Also, you need to remember that it will take some time to build trust with your followers. You'll want them to see you as an expert in your field before you start trying to promote or sell them something. Actually, promotion is a word that doesn't really go well with Twitter, because it's all about recommending here. Maintaining regular Tweets allows for you to every now and then slip in some product recommendations to your followers. It is through both of these actions that you will show respect to the community you are in and also profit from the sincere recommendations you make.

Never forget that Twitter is much more than just a tool; it's actually a real community. It is this reason you should join in. But many marketers make the mistake of being just “one way” and not participating. The best way to remember not to make this mistake is to remember the old adage that you have to give in order to receive. You can't just inform, you must participate in the social aspect. Make sure you keep tabs on other tweeters and are following them; make sure to send the right answers back on their tweets, and make sure you're involved with tweet threads. If you think that you don't have to interact with other tweeters then they will think the same of you and you will not get any positive feedback from this marketing attempt.

It's easy to see why you should do this – if you want to succeed on Twitter, you need to be sure to interact with people who think you are interesting enough to follow. How do I tie this all in to benefit me? By giving people what they want and writing tweets that they like reading. If they get nothing from your Tweets, you will get nothing from them. That's how you avoid the most common mistakes people make on Twitter when trying to market products.

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